Strategic Marketing and Communications
Strategic Marketing and Communications is responsible for the quality and consistency of XÕ¾¸£ÀûËù’s marketing efforts, with the specific purpose of promoting the College and its people, programs, and achievements uniformly across our messaging and visual identity.
Establishing and consistently communicating a well-defined brand helps others easily connect the XÕ¾¸£ÀûËù name with quality and credibility and articulates what makes the XÕ¾¸£ÀûËù experience so special. Ultimately, it reinforces our earned reputation as a national leader in liberal arts and sciences education and as a place to expect the extraordinary.
Download the Brand Standards Guide
The Creation of a New Logo or Wordmark is Prohibited
We can create a wordmark that incorporates the XÕ¾¸£ÀûËù logo with the name of your office, department, program, club, or organization for your use. Please submit a project request below.
Downloadable Resources
XÕ¾¸£ÀûËù has three marks that identify our institution: the primary logo, the word mark, and the XÕ¾¸£ÀûËù seal. One of these three marks should appear on all XÕ¾¸£ÀûËù communications, but which one you use depends on the audience and context. In most instances, the primary logo will be the default choice.
Never attempt to alter or recreate the logo or word mark. Always use the official files below. Please refer to the Brand Standards Guide for the correct use of the XÕ¾¸£ÀûËù logo and word mark. The XÕ¾¸£ÀûËù seal has special uses and can not be downloaded. Please contacting the Strategic Marketing and Communications Office for permission to use the seal.
XÕ¾¸£ÀûËù Logo
The primary logo is the main identifier for the College. It consists of the XÕ¾¸£ÀûËù wordmark, paired with an icon of Old XÕ¾¸£ÀûËù. It is suitable for all audiences and occasions, and should be used on almost all XÕ¾¸£ÀûËù communications, especially marketing materials. Click below to download the logo in jpg, gif, and tiff formats. Should you need a specific size or format, please contact the Office of Strategic Marketing and Communications.
XÕ¾¸£ÀûËù Wordmark
The XÕ¾¸£ÀûËù wordmark is a more informal logo, to be used with internal audiences and others who are extremely familiar with the College. It is also suitable for situations where space is limited. Click below to download the wordmark in jpg, gif, and tiff formats. Should you need a specific size or format, please contact the Office of Strategic Marketing and Communications.
Download the XÕ¾¸£ÀûËù Wordmark
Photo & Video Assets
Approved photos and campus b-roll video of XÕ¾¸£ÀûËù. If you need additional assets, please contact the Office of Strategic Marketing and Communications.
Additional XÕ¾¸£ÀûËù Branded Materials
Request the XÕ¾¸£ÀûËù Letterhead Template
XÕ¾¸£ÀûËù Powerpoint Templates
XÕ¾¸£ÀûËù Career Exploration Community Logos
XÕ¾¸£ÀûËù Signage and Wayfinding Guidelines
Request Forms
XÕ¾¸£ÀûËù Communications regularly features stories that portray elements of the XÕ¾¸£ÀûËù Experience on the website, social media, and in various college publications. We invite you to submit your story for consideration.
Submit the event form to request consideration for an upcoming event to be posted to the website.
Review the guidelines for campus photography and video, and request assistance from the college photographer.
Submit the project request form to request assistance producing print materials, promotional items, or digital design.
Submit the website request form to request webpage assistance or drupal training. Submit the faculty or staff request form to edit an existing entry or to be added to the website directory.
For logo lockups, we take a unified approach that fosters a strong, consistent institutional image for both internal and external audiences and that provides recognition that a department or organization is part of the College.
